Hello, I am Dani!

After Covid affected us all, like many others, I began to reconsider my personal lifestyle and choices, pondering, "What could I do better?". Throughout this period, I had to address some significant health conditions, marking a clear need for change. Improving my physical and emotional well-being became essential, and undoubtedly, changing my habits and the quality of the things I consumed was the first step. So, resignificate my relationship with cosmetics was a great change to be done as well; checking ingredients and, particularly, seeking more natural alternatives became a priority. But, find these products, sometimes, is not easy. 

Thus I've embarked on a journey to create an online beauty platform that not only offers an extensive range of beauty products and resources, but also serves as a cultural bridge, celebrating the beauty practices and products from around Europe. So, with my background in fashion business and a deep appreciation for the transformative power of beauty, I'm dedicated to empowering individuals to explore, embrace, and express their unique beauty, regardless of their location.

The first move was to leave a cold and drizzled city, and embark in an adventure of a new life in Valencia, that was certainly mind blowing for me and my partner. Spain is such a bustling country filled with life and energy, which opened space for our dreams and aspirations to come true. With a deep passion for real beauty and a strong desire to make a positive impact on people's lives, we set out on a journey to create a company that would redefine beauty, consumerism, self care and promote environmental consciousness. 

This is how our story begins, recognizing the undeniable need for products that not only serve their purpose, but also align with ethical values. We envisioned a world where responsible choices could be made without sacrificing style or comfort. This is where the name KND comes from, our wish to live life with kindness, to ourselves and to the environment. 

But our vision extends beyond the boundaries of beauty. We understand the importance of rest, relaxation, and finding moments of tranquility in our hectic lives. With this in mind, we think about our homes as a temple, where small self care routines uplift our spirits and relationships.

As KND evolves, we realize that self-expression extends beyond the confines of one's home. And our solid cosmetic lines became a companion for people on the move. As it enables them to embrace new experiences and immerse themselves in different cultures, while saving water (due to the production process), and also saving some space in their luggage.

Our story continues, as we strive to create an innovative, creative, and sustainable platform that empowers people to embrace their true selves, to nurture their bodies, souls, and to walk gently through the planet and their own stories.

Welcome to our beauty world, where every face tells a story, and every product has a purpose.