GETTING ROCK SOLID
Are we talking about a new conciuosness? In the UK, 75% of adults agree they try to act in a way that is not harmful to the environment, so we see people more and more open to try the new era in beauty. This is particularly noticeable in cosmetics, where the interest for natural and waterless formulas is growing every year.
WHAT ABOUT THE GENERAL IMPACT?
By using solid cosmetics, people support sustainable and ethical practices in the beauty industry, encouraging companies to adopt more eco-friendly packaging and formulations. Also, the production and transportation of solid cosmetics often result in a lower carbon footprint compared to liquid products, especially when considering reduced packaging and shipping weight.
SO, WHAT ARE MY BENEFITS?
REDUCED PACKAGING WASTE - Solid and responsible cosmetics typically come in minimal or no packaging, which helps reduce the amount of plastic and the carbon footprint associated with traditional cosmetics.
TRAVEL-FRIENDLY - They are compact and lightweight, making it ideal for travel. They don't count as liquids when you're flying, so you can easily pack them in your carry-on luggage.
LONGER SHELF LIFE - Solid Cosmetics contain fewer preservatives and water (if any). This means they may stay fresh and effective for a longer period of time.
WATER CONSERVATION - Traditional liquid cosmetics require water during production and usage. Solid cosmetics, typically require less water for manufacturing and some of them eliminate the need for water during application.
ABOUT AWARENESS
BE PATIENCE - If you are transitioning from traditional liquid products to solid cosmetics, it may require an adjustment period. Using solid cosmetics can require a learning curve, especially when it comes to application techniques. Some users may find it less intuitive compared to traditional liquid or cream products.
TAKING CARE OF IT - Proper storage and hygiene practices are crucial with solid cosmetics. They should be kept dry and away from moisture in order to prevent premature degradation. Additionally, it's essential to keep them clean to avoid bacterial contamination. Solid cosmetics can be more fragile than their liquid counterparts. They can break or crumble if mishandled or exposed to extreme temperature changes
THANKS FOR BEING WITH US!
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